The House of Martell, currently celebrating 300 years of crafting fine Cognacs, is banding together with award-winning musicians The Roots to debut The Vanguard Series, a collection of collaborative events. An ideal partnership, Martell and The Roots share a unique bond through their commitment to excellence and achievement, shaping their shared success over the years. The Vanguard Series is a platform to celebrate this success, while experiencing the exceptional Martell portfolio.
Taking place in St. Louis, Detroit, Atlanta and Chicago, the Vanguard Series DJ events with Questlove will start in October. Additionally, two concert events with The Roots will take place in Atlanta and Detroit. Throughout the six-part series, fans of Martell will experience live concerts and culinary events and will have the opportunity to taste and experience the Martell portfolio like never before. Each event will also feature local ambassadors from each city, inventive cocktails and specialty food pairings.
The Roots perform at the Martell Cognac Vanguard Experience concert at The Tabernacle on April 9, 2016 in Atlanta, Georgia.
Jermaine Dupri, The Roots, and DJ Drama at the Martell Cognac Vanguard Experience concert at The Tabernacle on April 9, 2016 in Atlanta, Georgia.